What kind of media institution would distribute your media product and why?

Our film was based around a supernatural horror idea, very similar to “The Ring” (2002). The Ring was produced and distributed by DreamWorks, however other companies such as MacDonald/Parkes Productions who also helped with distribution.

Our film could also be compared to “The Grudge” (2004). This film was not as successful as The Ring but was still widely popular across the world. Columbia Pictures

produced and distributed The Grudge, with help

from Ghost House Pictures and Fellah Pictures.

There are several independent British film companies that would distribute films such as ours. One example is Coffee Films, who have done films such as “Last of the Scottish Wildcats”. Coffee Films have completed a wide range of films over the years, experimenting with technique, style, genre and the medium of moving images generally. The films vary from the classic 5-minute black and white short to hour-long wildlife documentary.

Another example of a company that may distribute such a film as ours is Bushy Creek Films. This

is another low budget, independent British company, based in the West Midlands, making feature and short films. Their aim is to develop talent both in front and behind the camera and during that process make good quality British Films with budgets of £2M or less. Since forming in 2005 they have established good working relationships with majo

r studios, distributors, sales ag

ents, financiers, postproduction houses and executive produce

rs. Their first feature film Gridiron UK is scheduled to be filmed in June 2011 and have a major cinema release early 2012 with worldwide DVD release backed by a major studio.

Places we could market such a film such as ours are places such as filminthefridge.com and New Market Films. Its hard to raise awareness with no existing popularity, so social networking sites such as Facebook can be used to gain popularity and post trailers, and then furthermore, post links to sites where our film can be streamed for fee’s and memberships ect. This would be the most suitable marketing campaign for our film as our target audience are the social netw

orking era making viral marketing the best option. This girls profile would be one of our possible target audience. We would also make a twitter account and encourage groups of teenagers and young adults age ranged form 15-25 to follow not only the film but us personally so the audience can see the process of the film more personally. Another reason viral marketing would be more appropiate is because the reality

of the budget, a budget of 10 thousand pounds would you give you 6 slots in ITV or 50 shots on Sky One during the daytime. However this would be the wrong time to capture our target audience as we would aim to have our advert appear after comedy shows such as 'Never Mind the Buzzcocks' or 'Celebrity Juice'. This is because

these are the shows that are more likely to be watched by teenagers and young adults. So

, because we would be an independent production and distribution company our budget would not reach out for a TV advert, therefore we would make a website devoted entirely for our film. Hollywood Blockbusters, such as the Dark Knight, had very successful viral marketing campaigns by capturing their audiences attention by making them solve mysteries about the Joker by playing games and following clues. This would also appeal to our film and would encourage our audience to watch the film in the cinema. We would make an online game that would relate to our narrtive.

It would be best to market our film on the European film market because going worldwide would be very difficult at such an early stage. The ideal place would be the “New Media Film Festival” or film festivals that are dedicated to independent films such as 'Cannes Film Festival' where new films and their producers go and exhibit films, selling material and making money. We would also set out to sell our film to a distribution company that would distribute our film all over Europe. This would be our best option by far.