How did you attract/ address your audience? What techniques have you used to define genre and grab the attention of your audience in your opening sequence. Comment on the protagonist(s) and how they relate to the audience. Be specific, refer to specific shots and explain how you have used camerawork, sound (including music), mise en scene and editing to create effects and directly address your target audience.

We feel our target audience is quite widespread. Because it is a supernatural horror, it could be suggested it is not suitable for children under the age of 15 years. We feel the main target audience would be the 16-25 age group, because any one older may see our film as "just another horror movie", seeing it as fake and not using their imagination. However we are also aware this is not the case with all older/middle-aged adults, as there are a lot who let their imagination run wild and this would force them to enjoy our film even more.

We have used the make up and moan and groan of the possessed Nikki-Leigh to try and relate our film to The Ring or The Grudge. The mise-en-scene of the white gown, and dirty face and feet proves Nikki is a demon, and aims to try and unsteady the audience. On Final Cut Pro we used a light tint on Nikki-Leigh’s shots that suggests to the audience the power and spirit of her is having an effect on the actual building! This is a common effect in horror movies.

When we flashed back to Aphra in the forest, we edited the shots, adding a red tint which made the shade on the scene darker. We chose red because we feel it connotes the danger we intended to portray from Aphra's character. One particular shot we liked was when the camera was on the floor, and Nikki stumbled to the ground, coming face to face with the camera, choking. This particular shot is one of the more scary shots, and meets our target audience as teenagers often look for the more frightening shots to talk about after they have seen the film.

The voiceover we used for all our shots would have been useful for our older audience, such as the young adults, up to about the age of 30. The voiceover stops the scene from being confusing too, adults will notice this and be fond of it.